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Casper Sleep

People only tend to buy a mattress once every decade, so why would they follow a mattress brand? Casper's approach to organic social strategy is fun, trendy, and a little bit unhinged. With a variety of unique content pillars, we're keeping people engaged with the brand, whether or not they're in the market for a new mattress.

Interactive Content

This content aims to get user engagements through relatability, posing a question, and fun games.

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Tapping Into Trends

We keep an eye on current events such as the Olympics, trends on social media, and pop culture moments to be able to post timely content while it's still hot. 

Irresistable Cuteness

Arguably our most aww-worthy content is reposting funny or wholesome animal content, either by itself with a relevant caption or a very simple on-creative text overlay.

For Laughs & Shares

As any social media manager knows, it's important to plan ahead! We are constantly creating evergreen relatable content meant to make people laugh, share with a friend, or repost.  

Educational Content

Of course at the end of the day, this is a mattress page, and we use a variety of educational content for users to better understand our products, choose what's best for their needs, and give them sleep tips.

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